Are you putting your phones down between Christmas and New Years?
Okay…. You don’t have to brace yourself this is not going to be a long drawn out post etc. Just some simple observations.
Disclaimer: I work with social media eerrry day… errry day…. so this is something I am passionate about and very curious to try and “crack the code”
Last year December I chose to go on a little vacation away from Social Media – so that meant for me no posting to my account and hardly checking up on what was going on in all the lives of my online buddies.
What I did not realise was the knock in engagement my Instagram account would go through – those in the know of how Instagram works – will be aware of the fact that insta favours the frequent. Those that post regularly and engage with other accounts. The moment you stop that for a while your posts are not seen as relevant to your followers and will feature less.
I am not sure if anyone else who monitors their engagement has noticed a huge dip in the last two weeks on posts. I think this might apply more to SA grammers, as I never see any dip with our overseas counterparts. It’s like our SA gram is set on some serious harsh restrictions, where our posts are not shown to many overseas accounts too (the whole shadow ban thing – if you know it).
Lets Test It…
Today (20.12.2017) – I ran an experiment with my Instagram account. Posting an image, with none of my normal tags, and very short comment, and no instastory pointing you to the post. It did shockingly – if your post does not gain momentum in engagement within the first 30 minutes to an hour – it is not really going to do so well after that.
I decied to add my hashtags about 30 mintues after posting – it did nothing…
So I delete the post and tried again. This time I wrote a longer comment – added in a question and – some of my usual hashtags and posted to my stories.
The first post received 27 likes in an hour, and one comment (my normal average about 50+), the new post after received 68 likes in 6 hours and 11 comments. This is still very low. A post two months ago posted around the same time of day, similar content and similar hashtags would have been over 100 likes within the same time period.
I really think people engage less over Christmas – or you are just tired and over it? On holiday? Buying presents? Not near to wi-fi or just so bored of what we post you can’t bear to double tap that photo?
Shutting down over Christmas and New Years?
Don’t worry too much – everyone is having a bit of a break, and you deserve it too. Just be prepared to come back fighting in the New Year – with kick ass content and spirit to succeed.
The above really applies to bloggers, content creators and influencers – if you are just posting to show your family and friends your home life – chill and relax.
If you are a blogger etc… and reading this, I would love to read your comments on the subject and your opinion on the matter?